A recent survey finds that nearly eighty-seven percent of home buyers did their initial search for the home via the Internet. This is significantly up from the 71 percent that used the Web five years ago.
The frequency of the search has increased as well. In 2003 forty-two percent of buyers were found to use the Internet regularly, while in 2008 the number was up to 69%.
What is surprising, and is of real importance to sellers, is that nearly 77% of the buyers doing Internet searches then either drove by, or viewed their homes of choice. (This is why it is important to keep the curb appeal looking good.)
- NAR Profile of Home Buyers & Sellers, 2008 -
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